Location: London, Cardiff, or Banbury (Hybrid Working)
Job Type: Full-time, Permanent
Salary: £36,600 – £40,000 per year
Visa Sponsorship: Available for applicants currently residing in the UK
Application Deadline: 23 June 9:00 AM BST
About WRAP: Leading the Circular Economy Movement
WRAP is a globally recognized environmental NGO dedicated to accelerating the transition to a circular economy—a sustainable economic model that rethinks how resources are produced, consumed, and managed. With a vision where Circular Living becomes the norm, WRAP champions innovative initiatives across food systems, plastics management, textiles transformation, and resource conservation.
Operating across the UK, USA, Australia, and projects in over 30 countries, WRAP collaborates with governments, businesses, NGOs, and citizens to deliver impactful change. Joining WRAP means contributing to sustainability leadership, influencing policies, and driving large-scale environmental action.
The Digital Marketing Specialist Role: Making an Impact with Data-Driven Campaigns
As a Digital Marketing Specialist at WRAP, you will be pivotal in delivering engaging, impactful digital campaigns that educate, motivate, and mobilize citizens toward sustainable behaviours. This role combines creativity with analytics, requiring you to craft content strategies, manage multi-channel campaigns, and continuously optimise for measurable outcomes.
You will thrive in a dynamic, collaborative environment where your insights and initiatives directly support WRAP’s mission to embed circular living into everyday life.
Location & Working Arrangements
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Hybrid working model: blend of office and remote work
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Office base options: London, Cardiff, or Banbury – contractually assigned to your nearest location
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Flexible core hours to balance productivity and wellbeing
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Collaborative team culture without a focus on presenteeism
Salary & Comprehensive Benefits Package
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Competitive annual salary: £36,600 to £40,000 (dependent on experience)
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Generous 10% pension contribution to secure your future
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25 days annual leave plus bank holidays
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35-hour working week with up to 13 flexi-days for enhanced work-life balance
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Private medical insurance and life assurance
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Access to employee wellbeing programs and continuous professional development
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UK visa sponsorship available for eligible candidates already residing in the UK
Why Work for WRAP? The Culture and Impact
WRAP’s culture centres on collaboration, innovation, and impact. As part of the team, you’ll experience:
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A values-driven workplace focused on environmental sustainability
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Inclusive recruitment practices welcoming diverse backgrounds and perspectives
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Supportive leadership encouraging learning, experimentation, and personal growth
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Opportunities to work alongside experts in environmental science, marketing, and policy
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The chance to contribute to global projects and international campaigns with real-world impact
Key Responsibilities of the Digital Marketing Specialist
Develop and Implement Comprehensive Content Plans
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Design and execute creative content strategies tailored to WRAP’s diverse digital channels, including social media, websites, email campaigns, and online communities
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Craft compelling messaging that raises awareness, educates, and inspires behaviour change aligned with circular economy principles
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Collaborate with content creators, designers, and external partners to ensure consistent brand voice and messaging
Manage and Optimise Paid and Organic Campaigns
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Plan, deploy, and optimise both paid and organic search and social media campaigns to maximise ROI and engagement
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Use analytics tools to track campaign performance, extracting actionable insights and adjusting tactics in real time
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Stay abreast of the latest digital marketing trends, tools, and technologies to keep WRAP’s campaigns innovative and effective
Analyse Data and Measure Campaign Success
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Define and monitor key performance indicators (KPIs) to evaluate the effectiveness of digital initiatives
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Generate detailed reports to inform strategic decisions and future campaign planning
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Use A/B testing and other methodologies to continually refine messaging and channel strategies
Foster Collaboration Across Teams
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Work closely with WRAP’s policy, communications, and project teams to align marketing efforts with organisational goals
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Support wider organisational campaigns and events by providing digital marketing expertise
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Act as a digital marketing champion within WRAP, sharing best practices and mentoring junior staff as needed
Who Should Apply? Ideal Candidate Profile
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Proven experience in digital B2C marketing, including CRM, SEO, social media, content marketing, and paid advertising
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Strong analytical skills with a data-driven approach to campaign optimisation and performance measurement
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Proficient in digital design tools such as Canva and Adobe Express for creating engaging visuals
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Excellent multitasking ability, able to manage multiple campaigns and deadlines simultaneously
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Outstanding verbal and written communication skills, comfortable working collaboratively within cross-functional teams
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Passionate about sustainability and eager to contribute to WRAP’s mission of circular living
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Flexible, proactive, and adaptable to a hybrid working environment and evolving priorities
Required Qualifications and Experience
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Relevant degree or equivalent experience in marketing, communications, environmental science, or related fields
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Demonstrable track record in executing successful digital marketing campaigns
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Experience using analytics platforms such as Google Analytics, Facebook Ads Manager, or similar
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Knowledge of SEO best practices and paid media platforms
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Ability to interpret complex data and translate it into clear marketing insights
Why Choose a Career in Digital Marketing at WRAP?
Join a Mission-Driven Organisation
Your work will directly influence behaviours that promote sustainability and help reduce environmental impact globally. This is more than a marketing role—it’s a chance to make a difference.
Hybrid Working and Work-Life Balance
With a flexible hybrid working model and generous flexi-days, WRAP prioritizes employee wellbeing and productivity.
Career Development and Growth
WRAP encourages ongoing professional development, offering training and learning opportunities that enhance your marketing and leadership skills.
Competitive Compensation and Perks
A solid salary package, pension contributions, private medical insurance, and other benefits demonstrate WRAP’s investment in its people.
How WRAP Supports Inclusion and Diversity
WRAP actively welcomes applicants from all backgrounds and identities. Regardless of age, race, gender, neurodiversity, ability, beliefs, sexuality, or personal preferences, everyone is encouraged to apply. The organisation is committed to creating an accessible recruitment process and offers assistance or adjustments as required.
The Application Process and Important Dates
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Deadline: 23 June at 9:00 AM BST
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Early applications encouraged; the role may close ahead of deadline if sufficient candidates apply
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Applications should be submitted online through the WRAP careers portal
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Candidates who pass initial screening may be invited to interviews, potentially including practical marketing exercises or presentations
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Feedback and communication will be timely and respectful of all applicants
Final Thoughts: Propel Your Marketing Career with WRAP
The Digital Marketing Specialist role at WRAP offers a rare opportunity to blend professional marketing expertise with a commitment to environmental sustainability. With competitive pay, excellent benefits, hybrid working flexibility, and a culture of inclusion, this position is ideal for motivated marketers passionate about driving real-world change.
If you want to be part of a pioneering organisation shaping the future of Circular Living, this is your moment to apply.
Apply Now for the Digital Marketing Specialist Role
Ready to take the next step? Submit your application before the 23 June deadline and join WRAP’s mission-driven team. Use your marketing skills to inspire millions toward a more sustainable future.
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